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This ends up producing trust and credibility with readers, which are important drivers for attracting new subscribers.

There is no financial incentive for me to publish sensational articles as the primary byproduct is a temporary jump in page views. Instead, my incentive is aligned with my desire to write articles that inform, enlighten, and provide an alternate view of Apple and the world. Paid subscriptions afford me the ability to focus on quality, not quantity, when it comes to readership.

The harsh economics of online publishing, combined with social media and tools for accepting online payments, sending emails, etc., have made it possible for one-person operations to find their audience (i.e. sustainability) in a sea of giants. This market dislocation was one reason that led me to leave Wall Street and launch Above Avalon in 2014. A number of independent sites, often run by one person or a small team of people, have been able to grab an increasing amount of mind share from larger, more traditional news publications and multinational research firms. However, the major change that has taken place more recently is a diversification in the way we consume news and analysis. Its pioneers can be traced back to the financial world in which publications sent monthly and quarterly correspondence to paid subscribers via postal mail.

The paid subscription model for analysis is not new. In an interesting development, the other paid subscription niche popping up has been in the sports world as writers and analysts launch sites focused on specific sports teams. Most subscription sites focus on broader topics such as certain genres or entire industries. I am unable to name another paid subscription site that has the same objective.

Aboveavalon best newsletters archive#

Subscribers receive other benefits that include receiving the weekly Above Avalon article via email, accessing the subscriber forum in Slack (more on this down below), and utilizing an archive consisting of approximately 600 emails previously sent to subscribers.Ībove Avalon is unique as a paid subscription site that focuses on analyzing one company. The remaining topics are covered in email. On any given week, I will cover 10 to 12 topics, one of which is discussed in the weekly article and podcast. These emails go over everything that I think matters in the world of Apple. Two subscription options are available: $20 per month or $200 per year. Along with publishing weekly articles and podcast episodes, which are available to everyone, I publish a daily email available exclusively to subscribers.

Aboveavalon best newsletters full#

In addition, Above Avalon has given me a front-row seat for watching the changing Apple news industry.Ībove Avalon embraces a subscription model in which subscribers pay for access to my full analysis and perspective on Apple. The lack of dependency on ads, sponsors, or other revenue streams has played a large role in what Above Avalon has become over the past few years. Above Avalon is an independent source of Apple analysis, 100% supported by subscriptions. In an environment where online publishing is being questioned and doubted like never before, Above Avalon subscriptions are working. Those who signed up on May 13th, 2015 began their fourth year as Above Avalon subscribers. Last week, I celebrated the third anniversary of launching Above Avalon subscriptions.